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The Emoji Pillow comes in 12 different styles so far, and all of them are delightful multi-purpose pillows. They can be used as decorations, iPad holders or backpacks. Reversing the pillow turns it into a u-neck travel pillow of a different color decorated with an emoji patch. The pillow is made from a soft plush that makes it perfect for snuggling with during nap time. It also sports bright colors and cheerful expressions guaranteed to charm children.